It’s a truth universally acknowledged that indie and self-pub authors – or even authors with big publishers who don’t get the lion’s share of the promotional budget – will gripe at the amount of coverage given to those whose previous claims to fame guarantee them market saturation.
I’m avoiding the word ‘celebrity’ because that smacks to me of someone famous for being famous and I don’t put Sally Magnusson in that camp. She’s an established broadcaster and writer like her father and mother before her and in Where Do Memories Go she has a great story to tell as well as the theme of dementia, a major topical concern.
I heard some of it on Radio 4 last week and found it really heart-breaking. Then I noticed Sally is coming to talk in Bristol – if it had been another day I would have bought a ticket and possibly the book as well.
The following weekend I also saw a feature she had done for the Telegraph Magazine’s back page photo feature. Okay, fine. The Magnussons and Sally’s book are now firmly lodged in my head. If I’d seen it in a bookshop that day I might have been tempted. But since then I’ve read another feature somewhere or other covering the same ground and seen links to several more. I’m beginning to wonder if there are no other books worth mentioning this week.
I suppose as a Scot of a certain age and reading habits I’m pretty much the target market. They’ve got me covered – and covered again. But have they succeeded? I think the plan has back-fired. A week or go they had me. Now I’ll wait until it catches my eye in the library. If it ever does. The things is, I feel I’ve read it already. Which is quite sad for the author – and for me.